Entries by Niall McCarthy

Companies are replacing Salesforce with Crust and Corteza – with use cases scaling to hundreds of thousands of users. Here’s why:

January 15, 2020 /0 Comments/in /by

Crust Technology strives for feature-by-feature equivalence with Salesforce. While some parts of our feature set are different (and, we believe, superiour!), the ability to migrate from even complex Salesforce implementations, and immediately realise performance, control and cost benefits, makes the Crust and Corteza platforms the more attractive choice. Modern Code and Modern Architecture The backend […]

Is Salesforce Copying the Crust’s Product Strategy?

November 18, 2019 /0 Comments/in , /by

Last week brought us the news that two of the most significant players in the CRM market, Salesforce and Microsoft had struck a deal. Salesforce Marketing Cloud will soon be hosted by Microsoft Azure. At the same time Microsoft Teams, a Slack Messaging alternative, will be integrated with Salesforce Sales CRM and Service Cloud. When […]

Customer Identity and Access Management with Crust’s CRM Suite

July 11, 2019 /0 Comments/in /by

With Crust’s CRM Suite customer engagement is secure and seamless. It is built on Corteza – a low-code open-source digital work platform. Of course, having an Identity and Access Management specialist investing in your business helps. Corteza is part owned by DAASI International, Europe’s leading open source IAM consultancy. Balancing customer security with convenience is […]

The Best Customer Service Experience is Built on Corteza

June 28, 2019 /0 Comments/in , /by

Building a great customer service platform is no easy task. Mapping customer experience and user journeys is complex and ever-changing. Ensuring your technology keeps up requires a platform sufficiently flexible and extensible – but it can’t be a headache to maintain either. Unifying identity, customer records, communications and interactions, marketing requirements, processing queries and complaints […]

Why choose Crust and Corteza?

June 26, 2019 /0 Comments/in , /by

  “Because Customer and User Trust are Sacred!” I’ve been asked a good number of times over the last few days why Crust Technology decided to donate all its software intellectual property to the Commons Conservancy Foundation and created Corteza “The Digital Work Platform for Humanity”. Why give away what many tech businesses consider to […]

7 reasons why Crust’s CRM is Reshaping the Open Source CRM Landscape

June 25, 2019 /0 Comments/in , /by

Crust’s CRM Suite, the open source Salesforce alternative, looks to market leaders such as Salesforce and Microsoft Dynamics when ensuring we build a competitive feature set. We also have an innovative approach of our own, centered on marrying identity, communication and business logic, which underpins our platform architecture and guarantees maximum flexibility and extensibility.