What Challenges Do Independent Software Vendors Face?
An Independent Software Vendor (ISV) is defined as any software publisher or organization specializing in the generation, development, and distribution of enterprise software by licensing agreements with individual end-users and businesses. However, the ISV company retains all ownership and intellectual property rights over its software. The ISV industry is expected to reach a market valuation of $408.15 million by 2026.
However, although the software and ISV industry are currently extremely lucrative, as digital technology develops exponentially and market trends evolve, many ISVs may face challenges such as issues with cloud migration, testing processes during the application development cycle, mobile optimization, and third-party feature integration.
Meeting the demand for new product deliveries is another issue that vendors face provided that software development takes a lot of time. Even after the delivery, the solutions require maintenance and error handling which is another major challenge that ISVs face.