What Does CRM Stand for in Finance?
As soon as we bring the term ‘finance’ into the frame, the backdrop depicts professionalism, trust, and credibility at its best. Any business in financial services relies on the pillars of integrity and customer trust. There exists a very delicate and yet, an integral relationship between financial service providers and clients. All of these factors make up for the need and significance of digital transformation in the financial services industry. That’s when a CRM is launched into the picture.
Similar to any other industry, CRM stands for Customer Relationship Management in finance as well. Owing to its extreme necessity in the financial services industry and the huge potential in CRM, it becomes a dire need for digital transformation in banking and other financial establishments. Read more