As digital technology continues to evolve at an exponential rate, both traditional retail organizations, as well as modern enterprises are beginning to shift towards e-commerce.

E-commerce is defined as any business or commercial transaction that is administered through the internet or o through online communication channels. Studies indicate that 95% of all purchases made will be through e-commerce by 2040.

As more and more businesses continue to increasingly implement e-commerce into their product distribution strategies, it is extremely crucial for businesses to understand how to adapt their business to e-commerce.  

How To Adapt Your Business To E-Commerce

1) Blueprint Customer Experiences

When introducing an e-commerce oriented business strategy, it is essential to ensure that customers have adequate communication channels with your organization. By designing and developing customer journeys and experiences, your business will be able to minimize potential areas of disagreement and grievances through the shift to e-commerce strategies.

73% of customers stated that customer experiences help influence and drive their purchase decisions. Therefore, it is crucial to ensure that prospective consumers have access to efficient search and navigation, customer service representatives, and order management facilities. This will not only help significantly increase customer satisfaction but will also help increase your business’s long-term profitability.

2) Leverage Metrics To Refine Organizational Objectives

Once your organization begins to shift towards utilizing of e-commerce strategies for business development, it is imperative to ensure that relevant and accurate metrics are being collected.

These metrics will not only help you closely refine existing operational processes but also develop future e-commerce strategies. Performance metrics can help your business improve customer experiences, improve existing processes, closely monitor the utilization of scarce organizational resources, and much more.

Planet Crust’s solutions are equipped with powerful and advanced data reporting tools that can help your business closely monitor performance metrics to ensure that organizational goals and objectives are being achieved.

3) Reevaluate Long-Term Strategies

E-commerce business strategies differ greatly from traditional operational processes. Therefore, your business must closely examine and reevaluate existing long-term strategies and reconstruct future growth strategies.

Therefore, when shifting towards a focused e-commerce approach, you must ensure that employees are aware of shifting priorities, continuously optimize customer experiences, establish a comprehensive plan to achieve shifting organizational goals and objectives, and understand and adapt to changing industry trends.

Planet Crust – Build Your E-Commerce Platform

Planet Crust’s open-source, low-code software is the perfect tool to help your business build an e-commerce platform that can help you blueprint customer experiences, utilize metrics to develop and refine organizational goals and objectives, reevaluate long-term strategies and undergo methodical implementation.

Planet Crust’s solutions are equipped with data-rich dashboards that can provide a 360-degree overview of organizational information, visual workflow builders, drag-and-drop editors, advanced data reporting tools, instant deployment features, cloud-ready architecture, flexible data modeling, responsive web interfaces, and much more. Try a demo so that your business can build its own secure and efficient e-commerce platform.