For a business to survive successfully, sales are an indispensable part of the growth process. The sole motive of any business is selling its products and services. Every single operation preceding that including research, finance,and marketing is just an effort towards higher lead conversions. Sales are majorly of two types namely inbound and outbound. And while most marketers stay divided on which one is better, both types of sales have unique benefits of their own.

Inbound sales are deals that take place when an interested consumer approaches your business with an inquiry about your product or service. In a world where 57% of the selling process is covered before a customer ever interacts with a company, inbound selling techniques are a magic potion for salespeople. Read more