The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
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