Marketing is defined as generating, communicating, and delivering promotional material to potential customers to increase sales and organizational revenue.

Marketing is an extremely crucial factor for the success of any business. Therefore, developing a comprehensive and inclusive marketing strategy can help your business increase brand loyalty, customer satisfaction, performance efficiency, and long-term organizational profitability.

However, the effectiveness of various marketing strategies is constantly changing. Therefore, businesses must adjust their marketing strategy at regular time intervals to ensure the most productive results.

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