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How Can You Build Apps Easily?

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In today’s digital economy, businesses are capitalizing on unique applications and software that connect people with business in a distinct manner. The technology that is facilitating this advancement is low-code. A low-code platform is an application development system that enables people to rapidly deliver applications with minimal coding.

Building apps with low-code does not require extensive training and saves developers a lot of time. The many attractive benefits of low-code are resulting in its swiftly growing popularity. It is no wonder that predictions say that by 2024 low-code will be responsible for more than 65% of application development activity.

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How Automation Can Enhance Marketing

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The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
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What is Health Insurance Software?

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If there is an industry that does not have the liberty to make mistakes, it is the healthcare and medical insurance industry. Systematic protection of human life and overall social well-being requires a well-guarded, scientifically inept system that offers minimal room for error. That is why we need health insurance software to automate healthcare systems and increase the security and efficiency of the healthcare services they provide.

A health insurance software is a system that helps authenticate and manage consumer medical claims, process customer requirements and display this information appropriately. According to policyadvice.net, the number of people enrolled in private health insurance plans has tripled since 2004. With the increase in the favourability towards private health insurance plans, the need for health insurance software has only increased in the last few years.

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How Important is a CRM Today?

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Imagine you run a successful business- your product is excellent, your supply chain is perfectly functional, and you have secured the most viable accounts in the industry. Now, you might think that merely having an establishment like that is enough to survive in the corporate sector, but that is not true.

Customer retention is more important and profitable than customer acquisition in the long run. Acquiring new business costs as much as five times more than investing in returning accounts. In a nutshell, you have to build a system that ensures recurring business from existing customers to be able to sustain.

A Customer Relationship Management solution or a CRM helps you retain your existing customers while also pursuing and acquiring new leads. CRM platforms are responsible for fostering strong service support for the customers that forges the clients’ loyalty towards your brand. This affects the business’ growth in terms of revenue and size and eventually elevates the company’s status in its industry.

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How To Create the Perfect User-Manual For an App in 4 Steps

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Mobile applications and user-friendly software have become a necessity for modern-day consumers. From lifestyle and health to academics, digital applications aid in the management of every field.

You will be surprised to know that in 2020, as much as 218 billion apps were downloaded. And this number will climb to 352 billion in 2021. Due to this overwhelming favourability towards mobile applications, most successful companies have started investing in developers and low-code solutions that allow them to produce brand-specific and customer-driven apps.

However, creating the perfect app is not enough. The responsibility for guiding your customers on making the best use of your product also falls on your shoulders. The best way to do so is by providing them with a comprehensive but simplified user manual.

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Why use HR software?

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Human resource is the most integral part of an organization. Essential to businesses for their intelligent decision-making and comprehension skills, humans come with their own set of needs and requirements. This is where HR managers come in. From ensuring employee satisfaction to performance evaluations, HR managers hold enormous responsibility on their shoulders. Time is of paramount importance to them.

HR software is used to save HRM managers’ time by enabling them to automate processes that do not require human intervention like absence tracking, time monitoring, employee feedback, holiday allowance, payroll etc. While usually repetitive tasks take as much as 73.2% of HR personnel’s time, using HR software can help eliminate this wastage. Read more

What are the most used Business Apps?

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It’s the 21st century, and the digital age is finally upon us. Technology has taken over almost every aspect of human life, especially the business sector. Business professionals as well as, consumers prefer digital services as compared to one-on-one support now. In 2019, a whopping 204 billion apps were downloaded across the globe. Understanding which apps are apt for your business is hence critical to growth.

The most used business apps are the ones that facilitate data management, boost marketing, and enable revenue collection. Many popular apps are either paid, freemium (free, but with limits, such as user limits and reduced features). or open-source, ensuring that they are accessible by most users. However, few excellent tools offer enhanced services and extra features in exchange for small periodic deposits.

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What does a CRM Manager do?

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In a world where customers rule the growth narrative of a business, every company needs a person who can understand, satisfy, placate and engage the clients efficiently. Understanding every client’s value and allocating adequate resources to each customer is also a crucial part of client management. This is why CRM Managers are indisputably becoming a crucial part of upper management business layers.

A CRM Manager is responsible for maintaining customers’ relationships with the organization. Their job is to ensure enhanced client satisfaction, conceptualizing customer retention campaigns, overseeing and assisting the marketing teams with lead management and setting feedback channels. They manage CRM platforms that have been found to boost conversion rates by as much as 300%. CRM Managers often use CRM solutions to carry out these subjective tasks and execute multiple strategies every day. Read more

Who develops apps?

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Unique customer experience on the company’s apps and the website is equally important to customer satisfaction as the product itself. Having functional apps for your business can not only enhance your brand visibility but also reflect on your sales. A study by SmartInsight suggests that tablets have the highest ‘add to cart’ rates at 8.58%. With custom applications being an integral part of the process, more and more companies have started investing in app development. But, who exactly develops apps?

Basically, there are two kinds of app developers: traditional developers and citizen developers. While traditional coders conjure the source code from scratch, citizen developers use low-code or no-code software to create apps with minimal coding knowledge. Both types of app development methods come with their own sets of pros and cons. Read more

What does an HR department do?

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Even with the sudden surge in automation and machine learning, human resource still remain an indispensable part of organizations. With only 14% of departments daring to invest in artificial intelligence, humans continue to be at the centre of all corporate functions and emotional intelligence continues to be one of the most influential features of employee management.

The HR approach operates on the notion that employees are more than just workers. They have their own sets of challenges, aspirations and motivations to cater to. This brings in the need for a department dedicated to managing these needs and aspirations and if possible, use them for the benefit of the employee and the company.

The HR department of a company is dedicated to catering to the needs and aspirations of the employees. It manages the time schedules, delegates work and makes decisions about disciplinary actions. Along with general human resource management, the HR department has the following functions:

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