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What Is the Total Cost of Ownership and Why Is It Important?

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Many vendors offer products that claim to give you the best products and also products: but that does not mean that you will get the best product for free. If you check the fine print, you will realise that these so-called free products can cost you more than a paid service. This is because free products generally come with limited features, and in order to use the relevant features, you end up paying a hefty amount. Or, even worse, you pay with your personal data.

The exception here is free and open-source software. Software such as LibreOffice (document editor), GIMP (image editor) or Corteza are completely open and 100% free. Costs that influence the Total Cost of Ownership here are defined by if you need professional support or, in the case of Corteza, hosting (you can host Corteza yourself, but if you don’t want to, you can outsource this). So, what is  Total Cost of Ownership? Read more

How Automation Can Enhance Marketing

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The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
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Why Build an Employee-Centric Company?

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Employees are the building blocks of any organisation. They build businesses from the ground up with their loyalty, hard work and dedication. It is hence extremely important to retain the best employees in your organisation. But qualified employees are 26% more likely to leave their position within an organisation if they perceive a lack of effective communication and mutual respect between their fellow colleagues. Therefore, nothing in an organisation is hence as important as employee satisfaction.

Building an employee-centric company can help you increase employee retention and loyalty. An employee-centric company is an establishment that promotes and encourages creativity, innovative ideas and constant communication between employees and higher-level management. It prioritises employee well-being and welfare.

Employees in an employee-centric company are usually made to feel safe. They are ensured that they can question the inner workings of their work environment if they disagree with them. Employee-centric companies usually have grievance-redress mechanisms and employee-suggestion schemes in place.

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What is Health Insurance Software?

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If there is an industry that does not have the liberty to make mistakes, it is the healthcare and medical insurance industry. Systematic protection of human life and overall social well-being requires a well-guarded, scientifically inept system that offers minimal room for error. That is why we need health insurance software to automate healthcare systems and increase the security and efficiency of the healthcare services they provide.

A health insurance software is a system that helps authenticate and manage consumer medical claims, process customer requirements and display this information appropriately. According to policyadvice.net, the number of people enrolled in private health insurance plans has tripled since 2004. With the increase in the favourability towards private health insurance plans, the need for health insurance software has only increased in the last few years.

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How Important is a CRM Today?

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Imagine you run a successful business- your product is excellent, your supply chain is perfectly functional, and you have secured the most viable accounts in the industry. Now, you might think that merely having an establishment like that is enough to survive in the corporate sector, but that is not true.

Customer retention is more important and profitable than customer acquisition in the long run. Acquiring new business costs as much as five times more than investing in returning accounts. In a nutshell, you have to build a system that ensures recurring business from existing customers to be able to sustain.

A Customer Relationship Management solution or a CRM helps you retain your existing customers while also pursuing and acquiring new leads. CRM platforms are responsible for fostering strong service support for the customers that forges the clients’ loyalty towards your brand. This affects the business’ growth in terms of revenue and size and eventually elevates the company’s status in its industry.

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Why use HR software?

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Human resource is the most integral part of an organization. Essential to businesses for their intelligent decision-making and comprehension skills, humans come with their own set of needs and requirements. This is where HR managers come in. From ensuring employee satisfaction to performance evaluations, HR managers hold enormous responsibility on their shoulders. Time is of paramount importance to them.

HR software is used to save HRM managers’ time by enabling them to automate processes that do not require human intervention like absence tracking, time monitoring, employee feedback, holiday allowance, payroll etc. While usually repetitive tasks take as much as 73.2% of HR personnel’s time, using HR software can help eliminate this wastage. Read more

How can you create a safe workspace in 2021?

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In 2021, the whole corporate world’s reality transformed into something that hadn’t been seen before. With as much as 88% of organisations making people work from home, the coronavirus pandemic despairingly forced almost all the office workers to function in a wildly new environment. Fortunately, smart corporate offices soon adapted to this sudden shift in paradigm and became functional remotely.

However, with the steady recovery of 2021 and the promise of cures and vaccines, the pre-covid normalcy is said to return. So, many employees will return back to their offices. And thankfully, with the technological power we command right now, only a few easy steps can guarantee a safe working environment in the near future. Read more

What are Battle Cards?

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With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches.

Sales battle cards are a particular type of internal organizational documents that provide the sales agents with the information they need to close sales. They are a concise compilation of high-value data and information that can help your company’s sales and marketing representatives understand competing products and services. Studies show that 89.5% of consumers want an assisted purchase experience and usually conduct their research before making purchasing decisions.

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What are the most used Business Apps?

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It’s the 21st century, and the digital age is finally upon us. Technology has taken over almost every aspect of human life, especially the business sector. Business professionals as well as, consumers prefer digital services as compared to one-on-one support now. In 2019, a whopping 204 billion apps were downloaded across the globe. Understanding which apps are apt for your business is hence critical to growth.

The most used business apps are the ones that facilitate data management, boost marketing, and enable revenue collection. Many popular apps are either paid, freemium (free, but with limits, such as user limits and reduced features). or open-source, ensuring that they are accessible by most users. However, few excellent tools offer enhanced services and extra features in exchange for small periodic deposits.

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Who develops apps?

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Unique customer experience on the company’s apps and the website is equally important to customer satisfaction as the product itself. Having functional apps for your business can not only enhance your brand visibility but also reflect on your sales. A study by SmartInsight suggests that tablets have the highest ‘add to cart’ rates at 8.58%. With custom applications being an integral part of the process, more and more companies have started investing in app development. But, who exactly develops apps?

Basically, there are two kinds of app developers: traditional developers and citizen developers. While traditional coders conjure the source code from scratch, citizen developers use low-code or no-code software to create apps with minimal coding knowledge. Both types of app development methods come with their own sets of pros and cons. Read more