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Why Do Companies Use Digital Marketing?

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As modern consumers continue to spend more time online, it is only natural that businesses and organizations have to also establish a solid and recognizable online presence to better connect with their prospective audience.

Companies that still rely on traditional forms of advertising such as billboards, television advertisements, and cold calling may find themselves missing out on the wide variety of advantages of digital marketing strategies.

Businesses can effectively harness the power of digital marketing to better target and convert current and prospective leads. They can further take advantage of affordable and flexible tracking technology that can help refine a pre-existing marketing strategy. Read more

How Many People Use Low-Code?

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The rise of low-code platforms has enabled citizen developers with minimal knowledge of coding or software development to create high-functioning software applications that would have previously required the assistance of a skilled software developer. Applications that would have previously required many months to develop can now be designed within minutes.

Low-code solutions have the potential to reduce application development time by up to 90%. By removing previous entry barriers such as lack of access to financial resources or a certain required skill set, low-code platforms mean that almost anyone can create an application today. Therefore, many different industries have now begun employing low-code software to automate their operations.

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What is the Role of a Citizen Developer?

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The power of technology has always rested in the hands of those who understand it. But with new innovations in the field of software development, that dynamic is changing. Low-code and no-code tools are now giving people from non-technical backgrounds, to create complex applications independently with minimal training.

A citizen developer is a person who typically comes from a non-engineering background and builds applications with the help of IT-sanctioned low-code and no-code platforms. Citizen development is slowly becoming a crucial department for companies as the need for unique user-centric apps is growing. According to a survey, almost 84% of respondents said they wanted to see their companies do more to encourage citizen development.

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What Is the Difference Between Open-Source and Open-Core?

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The rise of open-source software platforms has completely revolutionised the rate at which enterprise applications can be produced. In fact, over 78% of companies run either part of or all of their operations using open-source software.

Open-source software is an all-encompassing term used to define any publicly accessible software application that is entirely available for free. Open-source software can then be modified and reviewed by users according to their specific needs and requirements.

Open-core is a specific business model strategy used to monetise the use of open-source software. However, ‘open-source’ is often confused with ‘open-core.’ Nevertheless, there are several key differences between open-source software platforms and open-core business models.

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Make Building Apps Fun With Low-Code

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International Data Corporation predicts that between the years 2018-2023, more than 500 million apps will be created, which is more than that of the previous 40 years combined. Owing to this growing need for unique applications, the invention of low-code technology has been a book for humanity.

Low-code platforms allow modern businesses to create high-functioning websites, software and applications that they otherwise would not have been able to develop. Developers around the world are jumping on the low-code bandwagon and creating new applications every day.

While the cost and time effectiveness of low-code app development are great perks, perhaps the most attractive aspect of low-code is that it makes creating apps fun. Low-code solutions, the building application development cycle is much more accessible, efficient and enjoyable than traditional methods.

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Did Corteza Become No-Code?

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Studies have shown that in the next 3-5 years, approximately 65% of all application development will be done using in-house, no-code, or low-code platforms. The growing popularity of no-code platforms is revolutionising the kind of applications that businesses can create.

With Corteza’s newest release, which contains various new features, including visual workflow builders, we are now both low-code and no-code. If desired, application software programmers can still use code to develop their software. However, software developers can now develop complex applications with automation features without ever writing a single line of code.

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What are the Four Key Enterprise Systems?

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Enterprise systems are a set of digital applications that help support organizational goals and initiatives by providing and encouraging a cross-functional, company-wide communication system. Implementing an enterprise software system in your business can help improve employee access to valuable consumer knowledge, prevent repetitive duplication of company data, and increase overall organizational productivity.

Owing to their relevance in the corporate sector and market availability, many successful companies are adopting this revolutionary management tool. The International Data Corporation stated that the worldwide enterprise application system market is expected to reach a value of $265.7 billion by 2024, with a five-year compound annual growth rate (C.A.G.R.) of 3.4%.

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What is an Employee Onboarding System?

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Employee onboarding is the process of introducing new employees to the culture of the workplace. It involves a comprehensive induction routine through which the new employees are made familiar with their duties, colleagues, company hierarchy and common workplace practices.

Employee onboarding is an extremely integral part of ensuring employee productivity and retention. Glassdoor finds that companies with an efficient onboarding process improve their hire retention rates by 82% and employee productivity by about 70%.

Managers and HR personnel use an employee onboarding system to execute the systemic formalities involved in employee onboarding. This includes releasing the offer letters, onboarding paperwork and ID documentation. An employee onboarding system minimises human error and makes the process hassle-free and efficient. Read more

The Main Benefits of Visitor Management

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Managing the number of visitors visiting your business on a day to day basis is a vital aspect of maintaining, evaluating and enhancing your organisation’s overall productivity rate.

However, the use of manual data collection methods such as guest books and physical data entry systems is time-consuming, prone to potential inaccuracies, and lacks the effective data security protection that visitor management software can provide.

Visitor management is a system that helps organisations keep records of people who visit their site. It is used to protect the workplace and the employees from unprecedented interactions with customers. It also helps enhance the customer experience. Studies have shown that 76% of respondents reported that visitor management software improved their overall visitor feedback. Read more

New Career Opportunities That Are Arising Because Of Low Code

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In this modern, constantly evolving business climate, low-code is presenting new opportunities for innovation and agility in current industry environments. With low-code taking over app-development processes and automation handling back-office processes, it seems to people that the newer technology is snatching away jobs from people. But this could not be farther from the truth.

By 2024, low-code is set to be responsible for almost 65% of all application development. But this only means that new job profiles will emerge with the surge in low-code. Low-code platforms allow users to create application software using graphics and visualization tools instead of writing complicated code lines. So in the coming future, the work will focus less on completing repetitive tasks and more on creative problem-solving and innovation. Read more