Contrary to popular belief, outbound sales have still not turned obsolete. 75% of executives say that they are willing to make an appointment or attend an event based on a cold call or email alone. Not every prospective customer realizes the need for a product until they find out that it exists.

Outbound sales are meant to create and meet demands. With an efficient database of prospects and smart automated workflows targeted to future customers, an open-source CRM solution can help you generate more outbound leads and eventually convert them into sales opportunities. A process in which a seller initiates customer engagement from its end, outbound sales are most popularly carried out via cold calls, meets, and email marketing. Read more