Posts

What is a DPO?

Information is both a shield and a weapon for a business. Organisations worldwide spend millions of dollars to invest in protective services to safeguard their data from data corruption, compromise and loss. 92% of consumers stated that businesses must be proactive in protecting their data. Data security is not only crucial for organisations but also the customers. Mostly, it is the customer data that is at stake. Clients will hence not do business with a company unless they are confident that their data is protected.

A DPO (data protection officer) is an organisational security leadership position responsible for overseeing an enterprise’s comprehensive data protection strategy and implementation procedure. According to the latest GDPR statistics, the need for DPOs has risen by over 700% in recent years and is only expected to increase further. Data protection officers play a vital role in an organisation’s structure by monitoring, automating, and regulating a business’s overall data security state. Read more

Does your CRM comply with EU law?

On August 14th 2020, The Privacy Collective filed a class action lawsuit against Salesforce and Oracle in the UK and the Netherlands for the use of third party tracking technologies such as cookies, in breach of EU rules under the General Data Protection Regulation (2016/679) and the ePrivacy Directive (2002/58/EC). The cases (if successful) would be the largest class action cases ever in the UK and the Netherlands (expected to hit 10 Billion Euros in damages), to date and the first such class action cases under these laws.

The main basis for the claims stems from a judgment by the Court of Justice of the European Union (CJEU) in October 2019 often referred to as the Planet49 case (Case C-673/17) in which the Court clarified that the use of tracking technologies online is only lawful if opt-in consent has been obtained prior to the use of such technologies; which according to The Privacy Collective, is not the case in relation to Salesforce’s use of such technologies. Read more