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Does My Small Business Need a CRM?

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In the extremely competitive business environment, larger businesses may appear to have a competitive advantage in terms of financial capital and access to more resources than smaller firms. However, as a small business, your organization still holds an added advantage over larger businesses. What makes them stand out in the crowd is their ability to provide customizable, personable and unique customer service support to your current and prospective client base.

Customer Relationship Management or CRM is a type of software that allows your business to record and display customer data, information, and analytics meticulously and efficiently. So, logically, it’s an enormously popular tool. For this reason, about 91% of businesses with ten employees or more use CRM software to manage customer data and relationships. Read more

What is cross-selling and up-selling?

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The most fundamental tenet of human behaviour is unending desires. This serves as the biggest strength of a business. As and when new needs emerge, new sales opportunities arise. All the right salesperson has to do is identify these evolving client desires and mould the sales strategy according to them.

The customization of sales processes takes two popular forms: cross-selling and up-selling. While cross-selling dominates the selling patterns of the most successful eCommerce giants contributing to a total of 35% of Amazon revenues, up-selling has been found to increase revenue by as much as 30%.

Cross-selling and up-selling are the methods of increasing customer value by selling them more products in connection to existing products. Cross-selling occurs when you sell the customer pieces that complement their choice items, while up-selling occurs when you convince customers to buy a newer or better version of the product they are looking for. Read more

What Does Omnichannel Mean?

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With 90% of retail customers expecting to communicate with businesses consistently across channels, using a cross channel approach can help your business reach a level of convenience that customers not only crave but expect. And the technology that enables this cross-platform integration is omnichannel.

Omnichannel is a retail marketing strategy that integrates several different traditional and modern channels, including online platforms and websites, social media, mobile devices, and in-store channels. This approach can help provide a seamless customer experience by focusing on their overall journey at once, instead of focusing on each channel separately. It links all of your customer’s different commerce and retail channels so that you can provide a better experience for your customer and strengthen your client relationships. Read more

Meaning of CRM

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In today’s competitive market, it is vital to provide your customers with an excellent and unparalleled user experience. Maintaining good customer relationships requires both man and technological power as recording, managing and utilising customer information effectively can be cumbersome if done manually. This is where CRM software come into play. The digital age calls for automation of office-processes and tracking and CRM software providers enable that in the customer-service sector.

CRM (Customer Relationship Management) is a type of software that allows for client data to be recorded and displayed methodically. It allows this valuable and critical information to be available across your organization. CRM software, a popular management tool is said to have an average ROI of $8.71 for every dollar invested. Read more

What is Sales Methodology?

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Undoubtedly, sales is the fuel that keeps a business going, no matter how small or big it is. Every organization strives for a positive sales graph. The fact that businesses are spending over one trillion dollars annually on their sales forces, including sales support software, underlines its importance.

Therefore, it is a no-brainer that there is a need for impeccable sales plans to successfully stride ahead in this technology-driven corporate world. A digital solution like Crust’s open-source Salesforce Alternative can be a catalyst in attaining your business goals efficiently. It makes your sales methodology digitally sound and streamlines the sales process in an optimized manner.

But for that, you need to be clear about the basics of sales methodology and how it can help your organization. Ready to delve into it? Let’s go! Read more

What are outbound sales?

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Contrary to popular belief, outbound sales have still not turned obsolete. 75% of executives say that they are willing to make an appointment or attend an event based on a cold call or email alone. Not every prospective customer realizes the need for a product until they find out that it exists.

Outbound sales are meant to create and meet demands. With an efficient database of prospects and smart automated workflows targeted to future customers, an open-source CRM solution can help you generate more outbound leads and eventually convert them into sales opportunities. A process in which a seller initiates customer engagement from its end, outbound sales are most popularly carried out via cold calls, meets, and email marketing. Read more

What are inbound sales?

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For a business to survive successfully, sales are an indispensable part of the growth process. The sole motive of any business is selling its products and services. Every single operation preceding that including research, finance,and marketing is just an effort towards higher lead conversions. Sales are majorly of two types namely inbound and outbound. And while most marketers stay divided on which one is better, both types of sales have unique benefits of their own.

Inbound sales are deals that take place when an interested consumer approaches your business with an inquiry about your product or service. In a world where 57% of the selling process is covered before a customer ever interacts with a company, inbound selling techniques are a magic potion for salespeople. Read more

How and why a low-code CRM will help you close more deals

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A customer relationship management solution isn’t just a service tool; it is also a sales instrument. Managers across the globe have realised that an open-source low-code CRM is a useful ally to their sales teams. It not only improves customer-provider relationships but also enhances the company’s lifetime value. A study published by Tech News World revealed that 54% of all businesses are expected to improve their sales with CRM.

CRM software assists company employees to keep track of clients’ contact details, business interactions and other activities. The Corteza open-source low-code platform, developed and maintained by Planet Crust, is a powerful Salesforce alternative, that helps operatives interact with leads and team members more efficiently now than ever before. The low-code base allows fast communication by enabling customization and flexibility. Read more

What are leads in CRM?

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There is no denying the fact that ‘customer is the king’. No enterprise can flourish without customers. Maintaining a long-lasting relationship with clients is the foundation of every business. A company can be stable only if it has regular clients, and can grow only with an ever-expanding client base.

With the availability of excellent customer relationship management software, maintaining a strong bond with your existing clients is not difficult. But, finding new clients in a saturated and competitive marketplace can be challenging. This is where lead generation comes in.

Leads in CRM are individuals or companies who have shown a buying interest in your products but are currently not doing business with you. Lead-generation is the first step to every customer-company relationship. It aids businesses by adding to their capital growth and network.

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Why is Employee Onboarding So Important?

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Most companies often underestimate the importance of onboarding while hiring employees. In fact, 70% of the companies have a partial or no employee onboarding process, which leads the new employees to be anxious, less productive, and disconnected from working with the team. The onboarding process is a challenging factor for every organization to overcome.

Has your company improved the standard of the onboarding process, or is it still troubled with a tedious working structure? If not, your organization needs some help from CRM and low-code platforms. Read more