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What are outbound sales?

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Contrary to popular belief, outbound sales have still not turned obsolete. 75% of executives say that they are willing to make an appointment or attend an event based on a cold call or email alone. Not every prospective customer realizes the need for a product until they find out that it exists.

Outbound sales are meant to create and meet demands. With an efficient database of prospects and smart automated workflows targeted to future customers, an open-source CRM solution can help you generate more outbound leads and eventually convert them into sales opportunities. A process in which a seller initiates customer engagement from its end, outbound sales are most popularly carried out via cold calls, meets, and email marketing. Read more

What are inbound sales?

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For a business to survive successfully, sales are an indispensable part of the growth process. The sole motive of any business is selling its products and services. Every single operation preceding that including research, finance,and marketing is just an effort towards higher lead conversions. Sales are majorly of two types namely inbound and outbound. And while most marketers stay divided on which one is better, both types of sales have unique benefits of their own.

Inbound sales are deals that take place when an interested consumer approaches your business with an inquiry about your product or service. In a world where 57% of the selling process is covered before a customer ever interacts with a company, inbound selling techniques are a magic potion for salespeople. Read more

What does BPMN mean?

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Business process management is a vital component of all business operation procedures. It’s crucial to companies for automation, modulation, and optimization of workflows and business activities. According to Forbes magazine, companies lose around 20% to 30% of their revenue due to ineffective processes. A standardised modelling solution is hence needed to save businesses from crashing. This is where BPMN comes in.

Business Process Model and Notation (BPMN) is a standardised flow chart representation method that visually depicts the sequence of a planned process. It is a powerful tool that aids business process management and makes interdisciplinary coordination easier. It communicates everything from messaging-flow between participants to varied tasks for the members involved. BPMN is the base for business process diagrams (BPD). Read more

How and why a low-code CRM will help you close more deals

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A customer relationship management solution isn’t just a service tool; it is also a sales instrument. Managers across the globe have realised that an open-source low-code CRM is a useful ally to their sales teams. It not only improves customer-provider relationships but also enhances the company’s lifetime value. A study published by Tech News World revealed that 54% of all businesses are expected to improve their sales with CRM.

CRM software assists company employees to keep track of clients’ contact details, business interactions and other activities. The Corteza open-source low-code platform, developed and maintained by Planet Crust, is a powerful Salesforce alternative, that helps operatives interact with leads and team members more efficiently now than ever before. The low-code base allows fast communication by enabling customization and flexibility. Read more

What are leads in CRM?

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There is no denying the fact that ‘customer is the king’. No enterprise can flourish without customers. Maintaining a long-lasting relationship with clients is the foundation of every business. A company can be stable only if it has regular clients, and can grow only with an ever-expanding client base.

With the availability of excellent customer relationship management software, maintaining a strong bond with your existing clients is not difficult. But, finding new clients in a saturated and competitive marketplace can be challenging. This is where lead generation comes in.

Leads in CRM are individuals or companies who have shown a buying interest in your products but are currently not doing business with you. Lead-generation is the first step to every customer-company relationship. It aids businesses by adding to their capital growth and network.

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How do I Choose a Low-Code Platform?

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The IT industry has been continuously providing application development services with much efficiency and solidity. However, increasing competition demands an improved acceleration to offer software solutions in businesses. The lack of skilled developers is the major obstacle to keep up with modern acceleration and agile demands. And that results in organizations turning towards the so-called citizen developers. The individuals who are not coders or developers by professional, but can develop applications for the organizations.

And what has made this possible? The answer is Low-Code Platforms!

So, let us take a dive into the world of low-code platforms and how to choose the best one for your organization. Read more

Why is 2021 Going to be all About Cloud?

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The world came to be a pause when the pandemic turned in. The rat-race among the global businesses came to a stop with negligible activities taking place. But cloud computing came to the rescue, and all the activities and transactions were back on track. Cloud Computing which played a key role in uplifting and managing the global economy, remote workplaces, and global supply chain in the lockdown period is going to play a more crucial role in the upcoming 2021 year as well. Majorly because the effects of the pandemic in 2020 are going to linger in 2021 as well and cloud would be the best option to improve scalability, business developments, cost efficiency, and employee productivity. Read more

Why is a CRM Based on Low-Code Your Best Option?

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Customer relationship management is no more a foreign term for businesses in the 21st century. Most large as well as small-and-medium businesses have realized the importance of customer management systems and started investing in the same. However, many businesses find it challenging to keep up with the expensive software solutions that are commonly available out there. Digitization is important, but the transition to digital technologies is difficult for businesses to undertake. This is why Crust is here today to make things easier for you. Read more

How Does CRM Software Benefit Insurance Companies?

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For any business in the 21st century, a company CRM is one of the most essential components of its IT infrastructure. The necessity for maintaining a healthy customer base and meeting regular targets brings open-source CRM to the crux of insurance companies as well. In a fiercely competitive industry like that of insurance companies, there’s no time to get stuck with a product that reduces your efficiency instead of increasing it. Let’s find how a CRM website can be your best companion. Read more

What Does CRM do for a Company?

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Customer Relationship Management or CRM is not merely a system but a strategy to effectively deal with your customers, analyze customer information through the customer life cycle, and find new prospective customers. Customer relationships are the key to an organization’s growth, and thereby it is essential to streamline the processes to elevate the sales, improvise the customer service, and in turn, drive the revenue of the company.

CRM software assists you to efficiently focus on every entity of your customer base on an individual level – be it customers, service users, or suppliers. It’s often a huge mistake to consider CRM just a sales tool. However, it is beyond sales and marketing and enhances every aspect of your company; right from HR, customer experience to supply-chain management.

Let’s have a look at what a CRM suite can do for a company:

  1. Help you find the right customer
  2. Optimize your marketing performance
  3. Build sustainable relationships and improves customer experience
  4. Provide comprehensive business insights
  5. Mitigate the cost of sales
  6. Improve productivity with automation

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