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What does DevOps mean?

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DevOps is a specific combination of tools and practices designed to increase a business’s ability to create and execute applications, software and other services much faster when compared to traditional application software development methods.

Studies have shown that traditional software development operations are 41% more time consuming than DevOps. These practices merge software development (Dev) with data operation (Ops) to reduce the software system development cycle so that users can create more complex applications in significantly less time than ever before.

A cross-functional DevOps team encourages collaboration between application development and operational teams throughout an application software’s development cycle.

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Why Do Companies Use Digital Marketing?

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As modern consumers continue to spend more time online, it is only natural that businesses and organizations have to also establish a solid and recognizable online presence to better connect with their prospective audience.

Companies that still rely on traditional forms of advertising such as billboards, television advertisements, and cold calling may find themselves missing out on the wide variety of advantages of digital marketing strategies.

Businesses can effectively harness the power of digital marketing to better target and convert current and prospective leads. They can further take advantage of affordable and flexible tracking technology that can help refine a pre-existing marketing strategy. Read more

What is the JSON format?

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The JSON format is a lightweight, text-based data file interchange format used to store, transport and transmit structured data over the web. Its lightweight and intuitive design ensure that JSON files are easily human-readable and executable.

JSON is one of the most popular data representation formatting choices for exchanging information between public and private web clients, servers and applications.

This is because of its simplicity and ease of use compared to other alternative data file interchange formats such as XML. As API integration becomes an increasing priority for developers, the need for simple web data exchange is becoming more and more prevalent.
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What Is Dogfooding?

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‘Dogfooding’ or ‘eating your own dog food’ refers to the practice of an organization or company using their products or services internally. This process can help producers test their commodity in a real-life scenario. And like this, ensure that it productively solves the problem that the product or service is addressing.

This can allow you to put yourself in your customer’s shoes and further solve any issues pertaining to your product’s overall functionality. Furthermore, dogfooding is extremely useful in practically proving your product’s organizational value. Read more

What is Vendor Lock-In?

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Vendor lock-in occurs when a company is constrained to a single vendor because the associated cost of switching to another company is too high and impractical. Vendor lock-in may force you to continue using a particular product or service regardless of its quality. This is because switching away from that product or service would be too costly, too time-consuming, or too complex.

Vendor lock-in most frequently occurs in cloud computing, where users sign up for cloud-based software platforms but are consequently unable to move their data to different service provider platforms. According to Flexera, 68% of the CIOs (Chief Information Officers) surveyed worried about vendor lock-in with regards to the public cloud. But even though the threat of vendor lock-ins looms over the cloud computing industry, there are easy steps you can take to altogether avoid them. Read more

What are Battle Cards?

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With the surge of globalization and increasing competition in all industries, the sales sector is no less than a battlefield. Creating leads and closing deals is more challenging than ever. Salespeople hence need a systematic, scientific approach towards sales pitches.

Sales battle cards are a particular type of internal organizational documents that provide the sales agents with the information they need to close sales. They are a concise compilation of high-value data and information that can help your company’s sales and marketing representatives understand competing products and services. Studies show that 89.5% of consumers want an assisted purchase experience and usually conduct their research before making purchasing decisions.

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How do you create a Sales Strategy?

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An effective sales strategy is the trap you lay down to capture sales that propel your business forward. Sure, execution is important, but there is nothing more unproductive than a wishful action without a plan. This is why over 50% of all successful sales team devise a 12-month view of their plans while 10% map out plans for the coming three years. Therefore, putting sales strategies in place before executing sales plans is crucial if you want to have successful returns.

You can create a sales strategy by studying your position in the market, your human resource, and your client needs. This allows you to capitalise on your strengths by focusing on selling your best-performing products. CRM software can aid sales strategy formulation by facilitating data-driven decisions, accurate sales forecasts, and building good customer relationships. Read more

What do Chief Executives Think About Digital Transformation?

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Digitization – the gleaming word appears to be a brilliant opportunity for most people, given the current circumstances. However, there’s a number of people who look upon it as an intimidating challenge to cope up with. Over the past few years, we’ve witnessed ground-breaking developments in the technology sector. Undoubtedly, they have had a strong impact on the cut-throat competition existing in the various business verticals. Be in healthcare or finance, businesses across the globe are acutely aware of the dire need of adopting digital transformation in today’s times. But things are not so black and white. Let’s understand this through an executive’s perspective. Read more

How Do You Measure Digital Transformation?

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If you have recently decided to embrace the digital world and welcome digital at your organization, you only see the tip of the iceberg. From strategizing a digital transformation journey, to achieving one, 93% of the businesses give up! Only the remaining 7% are actually able to set up their digital strategy completely. While the numbers reveal the truth, they also highlight a missing piece from the puzzle of digital transformation strategies that determines the success or failure of the process.

The crux of the matter is not limited to the implementation, but the analysis of the implementation too. Let’s try to solve this maze by understanding how can you measure the success of your digital transformation initiatives. And so, ensure a smooth experience ahead. Read more

What is The Meaning of Digital Sovereignty?

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With a radical shift towards the digital world, every organization and individual amongst us is witnessing a drastic change. The digital transformation is leading us towards being more and more absorbed in the digital world – a world that rules on the idea of connectivity and sharing of data and information. When we turn digital, we become inclusive of the entities and activities that generate data. But who owns this data? Does it have something to do only with the technologists or the authorities? Or is it every individual’s responsibility to hold accountability for their digital footprint?

This article will give you a more in-depth insight into the answers to such questions. Read more