Golang CRM

We mention it regularly in our blogs, but why is it important that Corteza use Golang? Well, first of all, if you’re to get a CRM for free, it may as well be written in a modern coding language. Google uses Golang to build and manage much of its application infrastructure. As the leading open source Salesforce alternative, Corteza also shares the use of Golang in common with its primary competitor.

What is Golang?

Golang, also written as Go, is an open-source programming language. According to the website of the project Golang “makes it easy to build simple, reliable, and efficient software”. It is developed by a team at Google and many contributors from the open-source community. The first release was in 2009 and it has become a very popular programming language.

Crust’s CRM Suite is the Golang CRM leader

Of course, the choice of computing language isn’t a necessary indicator of quality. The amount of features in the Crust’s CRM Suite not only make us the Golang CRM leader. It’s perhaps the outright leader in open-source CRMs and a strong competitor to the CRM market leaders.

The architecture and coding of your company CRM should look to the future not the past. The best free CRM is able to cater for “customer scale” from day one. All customers are identities and actors on the system, not just your sales, marketing and service staff. You need a CRM that scales vertically and horizontally, while future-proofing your business.

Golang ensured that Crust’s CRM Suite moved the open-source CRM market into the future and away from a past dominated by forks of SugarCRM. Yes, of course, mature tools count for something. But, the modern business demands performance in everything they do.

While not essential, consistency often helps. You deploy Crust’s CRM Suite on Docker which they wrote in, you got it, Golang. Achieve orchestration with Kubernetes, also developed in Golang. Complex cloud environments require mastery of one language, not many, the case of Crust’s CRM.

The Go Low-Code platform

Naturally, being built on the Corteza Low-Code platform helps the Crust’s CRM Suite. Firstly, the CRM allows the re-use of pre-built components. And secondly, it enables you to expand and customize all the modules and pages. We ensure performance across the board, with all data models embedded in our Golang backend. And, additionally, performance is optimal between any of the unlimited numbers of low code applications your organisation can deliver on the Corteza environment.

Golang also integrates seamlessly with Crust’s CRM Suite, any Corteza Low Code application and even external applications. Being “customer scale” influences everything we do at Crust, ensuring that your customer-focused approach to business or your digital transformation strategy can perform on the level it needs to when you need it.